The Ultimate 2-Day

Story Starter Experience

A One of a Kind Storytelling Workshop

Learn to Tell Your Brand’s Story and Showcase it a Professionally Produced Documentary.

Every great brand has an origin story—a story that explains the passion, the drive, and the purpose behind what you do. But simply knowing your story isn’t enough; it’s how you tell it that makes all the difference.

Shawn’s Story Starter Program is the perfect place to begin your storytelling journey. Our Storytelling workshop is designed to help you not only craft your story but also capture it in a way that truly resonates with your audience.

Why Your Story Matters

Your story is more than just a tale of how your company began—it’s the heart of your brand. It’s what sets you apart, builds trust with your audience, and connects you to your customers on a deeper level. Whether you’re an entrepreneur, author, speaker, or leader, your story has the power to inspire, motivate, and drive action. Our workshop is here to help you harness that power.


Here’s What You’ll Get: Storytelling Masterclass & A Professionally Produced Short Documentary

Day 1: Story Crafting Masterclass

  • Discover Your Stories: Use our Storytelling Field Guide to uncover the stories you need to tell.

  • Story Scoring: Evaluate your stories using our 10 Storytelling Principles to identify the ones that will make the biggest impact.

  • Story Structuring: Turn your ideas into a powerful narrative on paper.

  • Story Refinement: Apply our Emmy® Award-winning storytelling formula to elevate your story.

  • Story Sharing: Get real-time feedback from peers and professional coaches in a safe, supportive environment.

Day 2: Story Production Experience

  • On-Camera Interview: Be the star of your story as our team helps you tell it on film.

  • Story Packaging: Walk away with a professionally produced short documentary, perfect for your website, social media, or marketing campaigns.

Hear From Those Who Have Told Their Stories 

Story Examples

Below you will find the Stories that were crafted and produced during Shawn’s Ultimate 2-Day Story Starter Experience Workshop.

More  Stories 

Keith Gober

Keith tells the story of how and why he started his business MDG Properties. This heartfelt story reveals injustices that can take place in the home insurance industry.

Stephanie Coe

Stephanie Coe, also known as the “Florida Mortgage Gal” tells the story of how the love of her family set her on a path to help others build generational wealth.

Mark Silverman

Author and coach, Mark Silverman tells the story of how his world got turned upside down. His only way out was to lean on the help of a coach. This became the foundation of his work.

Walk through

The Field Guide

With a Workshop.

Turn your Stories into Lessons with Shawn’s Storytelling Field Guide